Back in October Rimmel reformulated their moisture renew lipsticks and added ten new colours to the range. The new shades ran from the neutrals, to brights to a dark purple and the one that caught my eye - In Love With Ginger. I've never really had an urge to go for orange based reds purely because of their ability to make even the whitest teeth yellow, with this I took the gamble and I love it.
Rather than make my teeth yellow somehow it makes them seem brighter. A couple of sweeps of this lipstick and you are left with a rich glossy colour that, for a moisturising lipstick, lasts a decent amount of time. You are going to need to apply throughout the day... mainly after eating and drinking but that doesn't bother me, you get a good few hours of wear out of it.
This has become my perfect handbag essential.